How SEO Marketing Can Make or Break a Small Business

Search engines

Online marketing is a relatively new innovation in the marketing world, but today, it’s one of the most important tools a small business can utilize. In particular, the practice of SEO, or search engine optimization, can take a website to the top of the Google rankings through hard work and plenty of quality content. However, successful Internet marketing requires that all the moving parts of your business reach a singular harmony. Here are some great SEO tips to remember as you work toward making that happen:

SEO leads have a better close rate.

SEO leads are what are called inbound leads, meaning your potential clients can come looking for you, instead of the ot Continue reading “How SEO Marketing Can Make or Break a Small Business”

How Well Does Your Website Rank?

Getting your website noticed and found online is not as simple as publishing it live and waiting for the people to come flooding in. There is so much competition on the internet for every single subject right now, you need to take the next step. There are ways to have your website found. There are ways to set it above the rest. It is a still-growing and evolving process known as website search optimization, and it could be just what you need in order to get ahead of the competition.

  • Why?
  • Before we get into what website search optimization actually is, maybe it would be better to address why it is so important. The internet has grown around the fact that virtually everyone who uses it begins their internet experience with a search. Over 80% of all internet users start with a search every single time. And about 85% of people who perform web searches will only ever click on the first five organic results that come up.

    Your goal in website search optimizati Continue reading “How Well Does Your Website Rank?”