It is a verifiable fact that 42 out of 100 people who do web searches will click only on the top rated link. As well, web users typically ignore paid ads in favor of pursuing their top organic search results. This is information worth considering for those businesses who need help coming up with an effective SEO strategy. Some small business owners may believe that the expenses associated with hiring an internet marketing consultant are prohibitive, but internet marketing is not costly at all when one considers the ratio of cost to the possible increase in your target audience.

An internet marketing firm can help your company by collecting and analyzing statistical data as a means of determining the best SEO strategies for your organization. Almost all aspects of an internet marketing campaign can be measured and tested to find the optimal results for the best SEO strategy. Outsourcing your SEO strategy to a marketing company can improve your search engine rankings and increase your online visibility, thus expanding your customer base.

80 percent of search engine users report always or usually bypassing sponsored links on SERPs when they do a web search. Therefore, taking advantage of outside internet marketing services can give your business a competitive edge when it comes to your SEO strategy. So too, outsourcing your SEO strategy will aid your company in attracting a younger consumer demographic. Almost 85 percent of internet users between the ages of 25 and 34 report that they have stopped visiting a well loved website because they were sick of intrusive and irrelevant advertising. The expertise of an outside marketing firm can help you get around this obstacle by developing an SEO strategy that is content driven, thus making your company more visible while providing your customers with information they actually care about.