Did you know that 61% of online users worldwide research products online before purchasing them? In all likelihood, you’ve decided to become an SEO reseller for a few different reasons. You’ve likely become dissatisfied with your career track — many companies have fairly flat management hierarchies today, that offer little incentives for employees who continue to perform well.
Search engine optimization is also a giant and lucrative field, attracting new players to the game every year. There are over 100 billion searches taking place each month globally, with no signs of slowing down.
That said, a bad and poorly performing SEO reseller is rarely the one that makes the big bucks. Here are 5 SEO reseller tips you should keep in mind!
Diversify Your Offerings
It can be hard to sell small business owners on SEO because, when done well, you can’t really see the results for several weeks — and many companies will be distrustful of you claiming that they have to wait three months before seeing any return. For this reason, it makes sense to diversify your services so that in this interim period you can at least provide them with solid leads using PPC or social media marketing, for example. Diversified services will also help you weather the SEO storm if Google makes another change to its algorithm.
Beef Up Your Own Site
It seems like a crazy thing to overlook, but many SEO resellers claiming to be experts in their field have failed to update their own website to current standards. Get rid of those error 404s, make sure every page loads quickly, and fix broken links.
Invest in Quality SEO Reseller Programs
When you’re opting for whitelabel services, you’re only as good as the product you’re passing on to your clients. Don’t just jump at the program that allows you to have the lowest overhead. Instead, ask yourself: how much support does this company offer its resellers? Does it give opportunities for education? When there’s a miscommunication, will they work with you or shrug you off? Read online reviews to get a feel for various outsourcing SEO programs.
No list of 5 SEO reseller tips would be complete without mentioning this. Did you know that 93% of online experiences start with a search engine? Know the facts so that you can explain to clients why they need the services you’re offering.
Keep to a Schedule
When you work for yourself it’s easy to fall into an offbeat schedule. Operating during regular, predictable hours, though, will help keep the communication channels open to your clients.
Did these 5 SEO reseller tips help you out? Let us know!