If a billboard can stop road rage in Los Angeles, it is hard to deny the power of visual graphics.
A recent community project in the LA area seeks to highlight the photographic and artistic work of local artists while at the same time providing a peaceful resting point for motorists who find themselves stuck in traffic. The creator of the project says that the goal is to help commuters get a visual break instead of becoming increasingly angry when they are stuck in traffic. The graphic design team who selected the images understand the power of a strong image.
Search Engine Optimization (SEO) is all about capturing attention. The attention of internet users, to be specific. And the best advice on how to sell SEO services indicates that the most successful way to capture someone’s attention is through a strong visual image. In fact, the latest research indicates that 70% of the links search users click on are organic. And the most clicked on organic posts include a picture. The path to great SEO reseller profits can be summarized by the acronym CLICK:
Clients count. The advertising and marketing audience is bigger than ever. In fact, over 100 billion global searches are conducted each month, and 93% of these online experiences begin with a search engine. The secret then is to find your company’s place in the search engine world. By putting your company name at the top of search engine results, you will get the clients you need. The best way to make this happen is to learn how the SEO environment works. If you are like many small business owners, however, you do not have the time that it takes to master the process, so the best approach is to hire a compnay who knows how to how to sell SEO services.
Likes matter. Social media cannot be ignored. The process of getting customers to “like” or retweet and repost your social media content is the real secret to increasing your company’s exposure. Did you know, for instance, that the biggest challenge business to business (B2B) marketers face when it comes to lead generation is generating high-quality leads? In fact, more than 60% of B2B marketers say this is there greatest challenge. A strong social media presence, however, can increase the quality of the leads that your company gets. Social media is today’s version of word of mouth advertising. An endorsement of your product or service on social media matters because people see those endorsements given by their friends. The process happens through “likes,” retweets, and shared posts.
Images sell. Dang those cute puppies! Even the most allergic person on the internet cannot avoid stopping to look at those adorable puppy pictures and videos. When you realize that the cute puppy photos that clutter your social media feeds are grabbing the attention of people who will never even be pet owners, you begin to understand the power of images. In a world full of text and scrolling messages, a clean, simple, and powerful image can perform miracles. They make people stop what they are doing, focus on an image, and, ultimately, click to your site.
Constant contact. Followers on social media need to feel important. Your business needs to constantly find ways to contact with its current and potential customers. The best advice on how to sell SEO services is for marketing firms to let their customers know that contact must be constant. A regular posting at 6:30 every morning, for example, can be something that customers become accustomed to. They may even open up their laptop in the morning unconsciously looking for your scheduled post. This constant contact makes it more likely that customer will think of your business when they are looking for your product or service.
Knowledge empowers. Perhaps the best reason for working with marketing firms who understand how to sell SEO services is that they are the people in the know. These SEO companies who know how to sell understand the ins and outs of the business. They are not just following the trends of best SEO practices, they are creating them. They make CLICKS happen!