Are You Shooting in the Dark and Hoping to Hit Bull’s Eye? Three Tips for Targeted SEO

Did you know that 93% of online experiences start with a search engine? Once you know this, it’s not surprising to learn that over a billion searches are conducted through search engines like Google every week.

If you run one of the 634 million websites that are online, you might be looking for ways to get your site to rise above the pack. What you’re looking for is SEO, or Search Engine Optimization. The key to search engine optimization ranking improvement is good linking, and great content. Here are our three easy SEO tips that anyone can follow.

1. Relevant, Interesting Content

The content that keeps your site high in results is the content people keep clicking on. In other words, make it worth their time so that your page doesn’t fall on page 235 of search results. Great content should incorporate researched facts, good formatting, and recent events if possible. It’s not about convincing people to buy your product necessarily, it’s about convincing them to visit your website or links so that your site ranks higher. Keep this in mind.

2. Search Engine Optimization Analysis

If you try to practice SEO without engaging in any type of analysis, you’re essentially shooting in the dark and hoping to hit a bull’s eye. There are many free online tools available to you, such as Google Analytics, Bitly and Remove ’em. Google and Bitly analyze your website data to tell you what keywords are most popular with users, which pages are the most successful, the average user demographics, etc. Remove ’em is a unique tool that will give you a report of any over optimized anchor links that might raise red flags with Google Penguin algorithm update.

3. Strong Link Building

We see you over there submitting your link to a thousand websites so that it pops up in more places. This is actually a terrible SEO strategy that’s going to bite you in the butt. As noted above, the Penguin update to the Google algorithm is going to note over optimized links. In other words, links that appear unnaturally often. Beyond that, what Google sees as important is your link showing up on pages users find relevant. Are they going to flocking to a spam page full of ads and random urls? Not likely. This is why you need to limit your SEO link building to content reflects your website’s keywords and goals.

Do you have any tips for search engine optimization ranking?

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