Do you know just how important search engine rankings, such as Google rankings, are to the livelihood of your modern business? Sure, you have heard all of the buzzwords surrounding Seo, but did you know the facts? Well, I am going to tell you a few right now.
It was not that long ago when Google was just beginning to define the search engine industry (and become synonymous with the verb of internet searches). Today, according to recent research, an astounding 70 percent of links that internet users click on are only the organic links that appear at the top of a search engine query (search engine results page). On top of that, 75 percent of internet users say they never go past the first page of search results!
So, let me ask you, is your website showing up at the top of that list? And if not, what are you doing about it?
Effective search engine strategies can lead to a 2,000 increase of organic traffic to your website, which explains why the SEO industry is now worth more than $16 billion. So if you are lacking in this department, you need not fear. There are bountiful sources for SEO marketing, SEO reporting, and other Seo tools on the internet. The rules of the game are always evolving, though, which is why many small businesses outsource their search engine optimization needs.
Here is what you should look for when considering outsourcing your SEO.
- Innovative marketing strategies that have breadth and depth is a must. This is especially important as the industry shifts. For example, social media marketing is on an uptick because half of all mobile users use their devices to research products. So you need a pro who keeps you current with all of the latest trends.
- The best firms will also offer ancillary services in the form of prompt and responsive customer feedback and technology support (in addition to marketing support).
- Scalable reporting tools that can customized exactly to meet your needs (information you care about) and proactive strategies to respond to those reports.
Remember, if you can not afford your own web strategy team, consider the many solutions being offered today. More than likely, there are dozens of firms ready to meet any and all of your SEO needs.