The best SEO strategies today share some commonalities to them. These commonalities are just that, commonalities, which means most companies that offer SEO services possess them. Not all will, but that is really the case with anything and everything in business. Generally speaking, though, these SEO strategies include services made available via professional firms, services that include key targeted original content that is refreshed regularly and services that revolve more around white hat than black hat methods.
One, the top SEO strategies in practice today are performed by SEO professionals, not by average business people. Yes, when SEO first came out everyone and their brother was trying to implement the right SEO strategy themselves. Some of these business owners and marketing professionals did OK and others failed entirely, but the main commonality was that no one really got too far until they hired professional help. It just goes to show that keeping the experts in charge of the best SEO strategies is the right thing for most companies today to do. Fortunately, most companies have figured this out already.
Two, the top SEO strategies that exist today involve using articles and original content to drive results. These articles, largely written by freelance professionals who are adept at writing targeted articles that help address clients’ needs while simultaneously attracting online users using strong key words and strong content too, are updated and refreshed almost daily. This is among the top SEO strategies today because it is directly targeted, very inexpensive for business clients and very productive as far as an indirect online advertising technique goes. Readers usually cannot tell the difference between and online article that is designed solely to educate and one that has back links attached to it or links that direct users to their clients’ sites.
Three, the top SEO strategies in practice currently use white hat techniques rather than black hat ones. White hat techniques include the aforementioned online articles, which are not malicious in any way and which actually help users find the companies they wish to reach more easily. There are other methods used too, ranging from back end links to deciphering algorithms rather than manipulating them. Black hat methods, on the other hand, rely upon discouraged and highly unethical strategies that largely do not end up being successful anyway. Whereas the best SEO strategy involves a white hat method, then, the worst SEO strategy involves using techniques that not only are unethical but that also do not generally work.