Did you know that Google’s first ever tweet is binary code for “I’m feeling lucky?” Google is one of the most important websites on the entire internet, and Google rankings actually make a huge difference in business; companies ranked higher for search queries that concern their area of business are more likely to be successful than a competitor ranked much lower.

About 42 percent of internet search engine users click on the top-ranking organic result. When a company invests in search engine optimization as part of their internet marketing solutions, the company is more likely to get both more leads and more valuable leads. Leads generated through SEO actually have a 14.6 percent close rate, which is far more favorable than the 1.7 percent close rate associated with outbound leads.

Google receives roughly 70 percent of the internet search engine market share. Relying on SEO services like website creation, mobile website optimization, and operation of a company blog can do wonders to improve a company’s overall web presence, and search engines take that into account. The better a company’s web presence is, the higher it will rank on search engines.