How SEO Marketing Could Benefit Your Company

Seo tools

Google is probably both the most important and famous website in the United States. What many people don’t know, however, is that Google rankings are incredibly important in terms of garnering business exposure. Many times, people turn to Google to look up products or services, and most of the time, they click on the top-ranking organic results. Therefore, it pays for companies to do everything in their power to become that top-ranking organic result.

Amazingly, 92 percent of online adults in the United States perform at least one search per day. Search engines are many people’s home pages in their internet browsers as well, which means they are used more often than people might think. In any case, one of the best things businesses can do to improve their rankings on search engines is to invest in search engine optimization marketing services, also known as SEO services.

Leads generated through SEO have a 14.6 percent close rate, while outbound leads have a slim 1.7 percent close rate. In addition, inbound leads cost 61 percent less than outbound leads. SEO is arguably one of the best marketing services in terms of generating valuable leads; 57 percent of business marketers say that SEO has the largest influence on their lead generation.

Most SEO companies are capable of doing everything from creating and optimizing websites for mobile use to operating company blogs to running social media marketing campaigns. One of the best things about SEO companies is their SEO reporting tools, which facilitate top-notch communication between them and their clients. With better SEO reporting tools, companies can learn where to make tweaks in their day-to-day operations.

At the end of the day, SEO marketing allows companies to focus on their core areas of business rather than worrying about providing marketing solutions in-house. Companies cannot sell their product or service without people knowing of the company’s existence, and SEO, at the very least, allows companies to garner the valuable exposure they need to succeed in today’s unpredictable business climate.

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