You may think that you are very creative when it comes to your tweets, but check out how Google does it. The first ever tweet sent by Google was on Feb. 26th, 2009, and was actually binary code for “I am feeling lucky.” When was the last time you sent a tweet in binary code?
While Google may have a great sense of humor when it comes to tweets and its Google Doodles, the search engine giant and its Google rankings are very important to any business who wants to have a successful website.
More than 100 billion global searches are conducted online each month, with Google receiving between 65% to 70% of the Internet search engine market share. So in order to drive visitors to your site, you should strive to attain high Google rankings. And, so how do you do this?
One of the most effective ways to get higher Google rankings is to employ a strong search engine optimization plan, using a full Internet marketing plan. You may not think that these leads from SEO would be very effective; however, leads generated through SEO have a 14.6% close rate, while traditional outbound leads only average a 1.7% close rate. This means that those higher Google rankings can lead to more sales.
In addition to SEO and Google rankings, your online marketing plan should include a strong presence on social media. More than 88% of Internet users in the United States, ages 14 and older, will browse or research products online. Interestingly, 40% of those users will follow up on a social media platform, seeking information before making a final purchase.
You should also include other processes to boost your Google rankings including SEO blogs and email marketing campaigns. In addition, you should make sure that your site is optimized for use by mobile computing devices, such as smart phones and tablets. Numbers indicate that these devices will soon out number desktop computers as the method to connect to the Internet.
Once you have implemented a strong digital marketing plan that will get you higher on the Google rankings, you should soon see higher visitor numbers, which can lead to higher sales figures.