You may not realize it, but online marketing is the best way to ensure your company’s success. In 2012 alone, almost 90 percent of adults and teenagers browsed and researched products online, and many of these queries resulted in sales. With more than 100 billion global searches conducted every month, you have to make sure that your website finds its way to the first page on search engines via competent marketing strategies.
Since most people never look past the first search engine results page, a poorly marketed website may never be seen by the majority of users. This means that websites with high search engine rankings end up on the first page, and users are most likely to visit these sites, and even make purchases on them.
The best way to accomplish this task is by using search engine optimization (SEO). SEO is a marketing strategy that aims at increasing a website’s visibility through organic ways that do not involve paid advertisements. SEO companies use many different methods to do this, including keyword link building, social media marketing, and web design.
Keyword link building centers around user trends on a search engine. SEO experts study what words users type into search engines and how often they are entered. They use these words on a client’s site to increase the chances that the site will appear when these words are typed into a query. They also create quality content that is relevant to the client, and post it on the client’s website, or on other sites on the web, and weave these keywords organically into the content. Since most users are likely to click on organic links, these keyword links will bait users into clicking on them. These are essentially backlinks that lead to your company’s website, where a user can explore the content further. The more people visit your site, the more traffic you generate. This can result in a higher search engine ranking, because engines like Google give a frequently-visited site more importance on a results page.
Social media marketing is also a major part of SEO. Millions of users log into Facebook, Twitter, and other social media accounts on a daily basis. Some of them are even connected on their smartphones 24 hours a day. Of the 90 percent of people who researched products online in 2012, almost half of them logged in social media sites to request more information before making the purchase. With a significant social media presence, your company has a higher chance of reaching out to mass numbers of people.
Leaving web design to SEO experts is a great way to enhance the quality of a company’s website, and increase search engine rankings as well. A site with eye-catching design, user-friendly interfaces, and an interactive forum, like a blog, will be more popular. Companies that blog often produce leads because they have 434 percent more indexed pages. Also, the interactive quality of sites like Google, make it the most popular search engine. The doodles that they have created are a strategic way to connect with users. The first1998 Google doodle of the Burning Man was an attempt to communicate with users that the Google’s founders were at a famous Nevada Festival. Today, the doodles often commemorate holidays and famous people.
SEO provides companies with a great way to market their company. In fact, more than half of B2B marketers say that the biggest influence in generating their leads has come from SEO. With all these benefits of using SEO, why not invest in it? Your presence on search engines depends on it.