Why Your Search Engine Ranking Matters

Google rankings

You may not realize it, but online marketing is the best way to ensure your company’s success. In 2012 alone, almost 90 percent of adults and teenagers browsed and researched products online, and many of these queries resulted in sales. With more than 100 billion global searches conducted every month, you have to make sure that your website finds its way to the first page on search engines via competent marketing strategies.


Since most people never look past the first search engine results page, a poorly marketed website may never be seen by the majority of users. This means that websites with high search engine rankings end up on the first page, and users are most likely to visit these sites, and even make purchases on Continue reading “Why Your Search Engine Ranking Matters”

How Your Business Can Land High in the Google Rankings

Search engine rankings

On February 26, 2009, Google sent out its first-ever tweet to the world at large. Its content was both an in-joke to the service’s humble beginnings and an oddly prophetic message about the ways social media and search services would become interlinked in the coming years: “I’m feeling lucky.”

Since then, search engine optimization has become a leading force in the online marketing world. In fact, over 100 billion online searches are performed every month globally. That means if you’re not aiming to land high in the Google rankings, your site could be missing out on a potential flood of traffic.

But when pursuing SEO and other search marketing basics, it’s imp Continue reading “How Your Business Can Land High in the Google Rankings”

Internet Users Only See the Best Web Pages Do They See Yours?

Search engine ranking

If you are a business owner, here are a few facts which should catch your attention. Three quarters of internet search engine users never scroll past the first page. Does your company’s website show up on the first page? More than half of consumers research a product with an internet search. That’s much more than visit a company website or social media platform. 42 percent of internet users click on the top ranking organic search result. 57 percent of B2B marketers say that search engine optimization marketing or SEO marketing has an enormous impact on their lead generation. And nearly half of mobile device users look up product reviews using that device.

This is why SEO tools for SEO reporting are so important. And there are SEO reporting firms which can help improve a company’s presence on the web. What does this mean? Basically, it means increasing a company’s Google rankings. SEO reporting is one of the best ways to improve the presence of a company on the web.

Search engine rankings are among the most important ways to ensure that a company stays engaged with the web. There are a lot of companies that believe they can keep their online content up to date. But this is not often the case. Frequently, a company will fail to map their updates according to trending topics. It is for this reason that SEO reporting will probably grow increasingly important to company operations. The strongest companies are fast becoming the companies which can best articulate their messages on the web.

Ensuring that people are hearing that message is what an SEO reporting firm can help with. Many of these firms use a pay per click method which allows them to monitor the success of various campaigns. It is for this reason that search engine optimization is changing internet marketing forever.